She's So Boss by Stacy Kravetz

Author:Stacy Kravetz
Language: eng
Format: epub
Tags: BUS109000 Business & Economics / Women In Business
Publisher: Quercus
Published: 2017-05-16T04:00:00+00:00

SIMPLIFY AND STREAMLINE YOUR SOCIAL MEDIA EFFORTS. You can populate your Facebook page with photos at the same time you’re putting them on Instagram with one click and reach two potentially different audiences who only look at one or the other.

At its most basic, social media is a great, immediate way for you to crowdsource ideas and see what people think as well as share photos and news about what you’re doing. It will help you stay current on trends and get almost instant feedback from fans and followers. Shares and likes will quickly give you great information about what you’re doing right and what’s catching the eye of customers you want to target. You can communicate about a new stationery design or an upcoming trunk show in a quick tweet, e-mail, or post, rather than having to rely on a traditional snail mailer that takes over a day to arrive. Plus it’s free.

Keep an ear out for the next big thing. One day it’s Instagram, the next day it’s Snapchat. That doesn’t mean you have to scurry around posting things everywhere in sight and hoping for popularity. On the contrary, pay attention and figure out where you’ll get the right amount of attention for your business. Staying on the cutting edge often means more listening than doing.

Start by using the same social media sites you use to keep in touch with friends. Be assertive. Design a page with your new name and roll out your logo. You never know who might see a blast from you at just the right time to make a sale.

The best thing you can do is post something that gets reposted. Sometimes it’s hard to dream up what that will be. If everyone knew how to go viral, everyone would. But think about the kinds of things you repost. Are they funny stories? Impromptu video clips? You know your friends and you know what they like. Even just saying “Forward this to your friends to help me launch my business” is a good way to start your word-of-mouth campaign.

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